White Elephant / Logo and Branding

White Elephant is an experimental theatre group that creates unlikely experiences in unexpected places. They needed a logo and identity that reflects the collaborative and adaptable nature of their group. Learn more about them here.

v v v
v v v
v v v

Adaptive Content Frame

The emblem of the logo works as content frame that can change to adapt with the needs of its use.

Kinetic Event Sign

An example of how the logo frame can be used to suit the needs of an event.